When someone said conversion rate when I was talking about my website with them, I didn’t know what they were talking about. Well, I didn’t want to feel like a dummy so of course instead of saying anything, I thought of my trusty internet and decided I would read up and find out what everyone was talking about. The answer was a lot easier than I thought but here is what I found out: A conversion rate when it pertains to a website has to do with the amount of customers that purchase products in relationship to the number of potential customers that come to a website. So, a customer comes to my website and looks around at the products I sell and tries to decide what they like. Once they locate the product and think they might like to buy it, they may or may not continue to check out. They have already come to your site so therefore they go into the category of the consumer. Now, if they purchase then they go into the purchasing customers category too. If they leave they just stay in the customers column.

 Total customers              100

 Total purchasing customers 2

 Conversion Rate               2%

Therefore, your conversion rate is the percentage of customers that actually purchase from your website while visiting it. So… if you want to make more money… obviously you need more customers to purchase.

 Then that means we want a higher conversion rate!! Now I understand why people use the term conversion rate while talking about websites!